Karin Zaghi
ONLINE PROGRAM ON DEMAND
STORE MANAGEMENT
RIPENSARE IL PUNTO VENDITA NELL'ERA DELL'OMNICANALITÀ
The design of this product comes from the concept of the relationship between the seller and the customer with the abstract and geometric yellow shapes that represent support and trust.
These shapes are used also to give a more dynamic feel to the project.
The stores are often represented through footages that give them a vision from a social point of view: these footages represent the commercial activities in the streets, or with people interacting with them or walking alongside them or entering them.
The course explores the main design and management phases of a multi-brand store designed and experienced as a relational environment centered on Customer Experience. Taking the latter's point of view, the topics covered will be related to pre-store, in-store and post store activities along a continuum that is based on a seamless circular process.
Along the entire path there is the desire to promote an epochal change of the managerial culture itself: an ambitious goal in fact, which the course aims to achieve through the synergistic adoption of various tools.