Identity, awareness, image, authenticity, craftsmanship, competitiveness and the market are all concepts that start from a deep analysis and inner awareness of the brand.

Similarly, collage as an artistic technique is a tool for self-knowledge. Since the 1930s, collage had interested several artists, due to the expressive freedom it offered through the use of unusual materials. The most interesting aspect of the collage is not so much the precision or the aesthetic quality of the works, but the great imaginative and evocative power that is rendered by the choice of different materials, the type of images and their particular and unique combination.