Social Media Marketing differs from other types of Marketing because it introduces the theme of interaction. If traditional Marketing reduced the user to a mere spectator of advertising, Social Media Marketing gives him a voice, it constantly puts him in a position to interact with the company, communicating with it by giving feedback in real time. Interaction is the element that makes this type of marketing so innovative reaching, through the use of algorithms, the right customer without wasting energy.

The graphic style of the course strongly refers to the world of social media. This reference can be seen not only in the choice of shapes, colors, different fonts and other elements such as, for example, the «balloon».