The marketing plan is a set of market analysis, diagnosis and actions to be taken that help a company achieve its objectives. It is basically an assembly of elements, a puzzle that is made up one piece at a time, and each piece represents an analysis, a process, a study.

The game of Tetris is a perfect representation of what needs to be done to draft a marketing plan: elements fit together within a pre-established structure. The shapes and colors catapult us back to the 80's; the golden years for the game to which we pay homage.