The course consists of five training modules focused on understanding what a brand represents, and is, today, and why this is such a relevant asset. The proposal arises from two different concepts: the first, "everything is a brand", where we do not want to only talk about products or services but also about physical spaces and elements that we usually do not refer to the meaning of the brand; the second, that is, shedding light from different angles, where we need a tool capable of illustrating the different moments in the life of a brand. The sum of these two concepts aims to create a lively, bright and pop-like scenario, characterized by a unique form capable of leaving a mark.