Today's store has changed its essence: with the advent of the internet and online shopping, it has become more of a means of communication that adds value to the product, rather than identifies soul and thought. The point of sale today is intended as a place of experience in which to enter into a relationship with the customer and at the same time create a direct relationship between customers and products.
In light of these premises, it is automatic that the dress of this course must be in the sign of the green. But not only! It must remember the planet earth, with a scale of greens that refer to plants and sustainability, and with brown or brick pink that reminds us of the earth we walk on. The shapes are soft and rounded with a strong positive character, the lines are harmonious and the textures often recall artisanal or recycled materials such as cardboard.