The course consists of five training modules focused on pricing as a strategic element for companies and not just as an operational lever of the marketing mix. The proposal is inspired by a series of universally known "languages" such as morse code, digitally displayed audio frequency and bars that we all know and are able to recognize but whose intrinsic meaning we hardly understand. Languages ​​in which the size and positioning of the shapes define a message or another and therefore it is necessary to know how to read, understand and "compose" the elements properly to create the perfect melody that accompanies an idea to success.