Maria Cristina Cito
ONLINE PROGRAM ON DEMAND
COMUNICARE PER CREARE VALORE
LA COMUNICAZIONE INTEGRATA DI MARKETING
The design of this product comes from the concept of "coding": in the development of a website, knowing the available codes is essential to communicate the correct message.
The main elements of the design are the “<>” characters, used to identify html tags, and the balloon with three ellipsis, which represent the concept of communication and dialogue.
Communicate to create value means using communication not only as an operational lever but in a strategic key.
It means recognizing that each customer wants to receive messages and informations based on their needs and on the relationship they want to have with your brand.
It means knowing that each communication tool has specific potential and that it is possible to amplify it by using it together with other tools.
It means looking at communication with the customer's eyes and knowing how to recognize if and when he wants to find a description of the product, indications on where to find it, inspiration or entertainment with contents capable of surprising him.
This course offers, first of all, a comprehensive view of strategic marketing; explains why it is necessary to segment the market, choose the target and achieve a strong positioning for your brand.
