It is a path that starts from traditional media (press, television, radio) and arrives at new media and its possibilities (the metaverse, digital, Web 1, 2 and 3).

The main theme of the course is Brand Content at the service of communication. The moodboard is a mash-up of iconic elements of different media: from print, passing to street billboards and all the way to the filters used in social media. In particular, these types of media are told through graphic representations such as screen printing, distortions of television frequencies and image processing, among others.