Personal branding is an adventure, a challenging and exciting journey of self-discovery and of learning how to represent yourself. It’s a redesign of your image within the world of personal and professional relationships. It makes you think of yourself as a “brand”, capable of conveying content, emotions, and values, of reaching specific target audiences through fully aware and effective approaches and behaviors. All of this while protecting and promoting your own identity within a much more complex network of relationships – both real and virtual ones – than in the past.

The course will offer you effective methods and instruments to build your own brand management, to develop personal and effective behavior, and to hone your social media management skills. It will also help you overcome role stereotypes and avoid behavioral “traps” inherent in public relations. Encounters with several successful individuals will help you understand how entrepreneurs, journalists, artists, DJs, influencers, and people in charge of consumer brands have been able to build their own personal brand.