A course that aims to enable participants to better orient themselves in the choice of marketing research to be carried out.

For centuries the stars have served as our compass. In the same way, the course is intended as a guide to provide the tools to navigate the world of marketing research.

We will rediscover the dual nature of the formative proposal in the representation of the Milky Way, observable both as a set of many points - the individual stars - and as a set of shapes obtained by uniting them into constellations.