This program is designed for all those who are called upon to find new and useful solutions to problems within their professional role, regardless of whether they have a managerial position or not.
In order to characterizing the brand identity of this program, with the aim of stimulating and referring to the concept of creativity, we made a graphic style composed by abstract elements with a "glass" effect, which offers an out-of-focus blur effect.
The elements behind the blur will be a range of soft and rounded shapes, halfway between solid and liquid matter. The visuals therefore leave much open to interpretation, proposing a dreamy mood that offers a vision of free creativity all to be discovered.